How are fashion designers contributing to the metaverse?

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Fashion designers are creating virtual collections and exclusive digital outfits for the metaverse, where users can personalize avatars with unique fashion items. This trend expands traditional fashion beyond physical garments, embracing digital-only designs and NFTs (non-fungible tokens) as valuable collectibles. Digital fashion allows designers to experiment with styles and materials that might be impossible in reality, fostering creative freedom. The metaverse also opens up new revenue streams and engagement opportunities, particularly with tech-savvy, younger audiences interested in online identity.
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